What I Learned Throughout the Year - Journalism

Throughout the year, I have learned a tremendous amount of information about Journalism that has influenced my view on various advertising media. For instance, I learned about the six elements of Journalism: Prominence, Human Interest, Consequence, Timeliness, Proximity, and Conflict. These elements helped me look through different articles in the newspaper and understand them in detail. Not only that, when I came to CTB, I was able to apply those six elements to other advertising media such as billboards, magazines, radio, television, and internet. For example, while composing a magazine ad, I had to think about the prominence of the ad, such as what age group to target in order to appeal to certain groups of people. Also, I had to think of the consequence of the ad; the effect it would have on those people and the impact it would leave on their lives. Thus, Journalism most definitely helped me apply what I learned to advertising media in order to aptly communicate to the public.